“Real Artists Ship!” “How To Live Before You Die” (Steve Jobs) – 08/04/11

Dear Ladies and Gentlemen,

For Your Entertainment (FYE) and For Your Inspiration (FYI)  ;+)

The Best “Doom & Glom” Remedy, in my opininion, is Innovation, “To Think Different”!  ;+)



“Jobs was born in San Francisco, California[ and was adopted by Paul and Clara Jobs (née Hagopian) of Mountain View, California, who named him Steven Paul. Paul and Clara later adopted a daughter, who they named Patti. Jobs’ biological parents – Abdulfattah Jandali, a Syrian graduate student who later became a political science professor, and Joanne Simpson, an American graduate student who went on to become a speech language pathologist– later married, giving birth to and raising Jobs’ biological sister, the novelist Mona Simpson.

While stimulating innovation, Jobs also reminds his employees that “real artists ship”, by which he means that delivering working products on time is as important as innovation and attractive design.”

“There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very very beginning. And we always will.—Steve Jobs”

“My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people.”

“There’s a tendency to marginalize and treat the creative people like women are treated, ‘sweetie, us big business guys know how to do this, just give us the design and we’ll take it from there.’ That is the worst thing that can happen. It requires the organization of the artist to prevail so that the end product is as close as possible to the object of desire [the design] that both the client and architect have come to agree on.”

The organization of the artist is a concept and a setup that is particularly relevant to organizations that place innovation and innovators at the core of their business model. Apple Inc. and Pixar are such organizations and they are both organized according to versions of the organization of the artist. Apple CEO Steve Jobs explicitly celebrated the ideas of Frank Gehry in Apple’s “Think Different” campaign.”

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

 “What doesn’t kill you,  makes you stronger!” ;+)

Big Hugs and Kisses to All! ;+)


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